| Values | Description | Score |
| Leadership |
To be influential leader: to organise and control others to achieve community or
organisational goals |
|
| Expertness |
To be an authority on a special subject: to persevere to reach a hoped-for expert level
of skill and accomplishment |
|
| Prestige |
To be well-known, to obtain recognition, awards or high social status |
|
| Service |
To contribute to the satisfaction of others: to be helpful to others who need it |
|
| Wealth |
To earn a great deal of money: to build up a large financial estate |
|
| Independence |
To have the opportunity for freedom of thought and action: to be one's own boss |
|
| Affection |
To obtain and share companionship and affection through immediate family and friends |
|
| Security |
To achieve a secure and stable position in work and financial situations |
|
| Self-realisation |
To heighten personal development: to realise one's full creative and innovative potential |
|
| Duty |
To dedicate oneself totally to the pursuit of ultimate values, ideas and principles |
|
| Pleasure |
To enjoy life, to be happy and content, to have the good things in life |
|